Matchbook lights up the online magazine scene

There’s a new online lifestyle magazine for “the curious girl who could live off red velvet cake” (among other things). It’s called Matchbook.

What you’ll find in Matchbook:

- A look into lives that you wish you had

- Fashion, beauty and home tips

- Travel ideas and destinations

- Links to cool, stylish products

…and more.

Other online magazines worth a look >>

Store profile: Emersonmade

Emerson of the EmersonMade site has the kind of simple, easy fashion style that I (among others) strive for.

It seems like her closet (aka, the store) is filled with those mix-and-match staples that all seem to go together effortlessly.

Of course, effortless style is expensive.

Those cool straight-legged jeans are $188. The shrunken motorcycle jacket (made of waxed cotton, no less) is $248. The always-polished trench dress, $248.

That said, it’s easy to look at the easy pieces both alone and together and think — how easy my life would be if I had these!

Some of my favorites: